|MarketingViews.com is for
news:- ACSL announces
that having completed the sale of its flagship publication
in December 2018, it is now offering its web property MarketingViews.com
for sale too. ...more
|MarketingView.com (1996 to 2019) -
snapshots in the internet archive
1996 - It started as an ezine which talked about direct marketing - which in
those days was mailing lists. Still an interesting read today is - 7 laws of
direct marketing. (Yes it did mention the 3 fundamental laws of robotics too.)
1996 - The price of mailing lists, "Services Marketing" - book
review, about the SunSoft Catalyst Program, and positioning the web version of
the SPARC Product Directy (compared to the print publication) were among the
2000 - Does web advertising work? Some quite distinguished experts have
said "No, it doesn't." They include:- Philip Kotler... and Jakob
Nielsen... I disagree with both of them, on this question, as you would
naturally expect, because if I didn't, there would be no point in discussing web
advertising any further, and this would be a very short article indeed.
2000 - Why are most Sun resellers invisible on the web? - is it because they
think that web technology is something which is only good for their customers?
Are they useless at marketing? or, Are they intimidated by competing with Sun's
2002 - Press Release FAQs for electronic marketers:- how to write press
releases, how to distribute them. You work in an IT company and need to
distribute your latest press release about a mega deal, a wonderful new product,
or record financial results... How much should it cost? And how quickly should
it work? The resources here will give you great results for newsworthy stories.
I've included free, nearly free and fee based services.
2002 - Why Being #1 on Search-Engines is the Start of Your Web Promotion,
Not the End. Over the years I've talked to hundreds of IT marketers about web
advertising. And I often discuss what other types of promotion they've tried...
|Recommended web marketing articles.
- How we really use the
Web - is a sample chapter from a book that makes you rethink your home
page. After reading it one night in February 2010 I got up at 3am and reworked
the home page of StorageSearch.com.
- Useit.com/alertbox -
is one of the few web marketing resources which has survived intact from 1995.
Its theme is web page usability. My favorite article here is -
- which is just as relevant today as it was in 1998 when it first
- Does Telling Someone
to "Click Here" Work? - this article by Brian Clark,
on his site Copyblogger.com may
surprise you. I've been advising banner designers to add this text to their
images since I started selling banner ads in 1998. This article discusses
alt-text - which has pretty much the same goal.
the Message - Email, Blogging, Linked-In etc. It seems that once a
popular messaging channel becomes too clogged with extraneous messages, a new
message channel emerges.
That Sell (archived) - is a blog which discusses how you can leverage
your current successes into new sales. My favorite article here is -
Companies Need to F-R-E-E Their Case Studies. This is something I've
been telling vendors for years - so it's good to see this issue discussed more
widely. My policy as an editor is almost never to link to content which
Engine Optimization - Google's own SEO article includes an
amusing but serious warning. Apparently Google themselves receive spam emails
offering to improve their search rank and saying - "you are not listed in
major search engines and directories".
Google - the world's most popular online game|
|by Zsolt Kerekes
- March 12, 2014|
launched a new version of a popular online computer game called
had been many earlier versions of this game going back to
by other companies - but somehow those were less satisfying - because the rules
were too easy - and even a relative novice could win the game without too much
Google's version of the SEO game was better than its
predecessors - because to stop SEO grand masters getting too bored too soon -
Google decided that it would change the rules at random times and in random ways
- to bring back the sense of surprise and fun which had been an essential
constituent part of the early SEO game experience.
Fun, however, was
only part of the story. Because the SEO game - which was given away free -
competed with another new game from Google - in which players could get to a
similar end point - but without using any skill whatsoever, and simply by paying
a random amount of money.
So to encourage more players to switch to
the revenue generating version of the game (which to avoid confusion wasn't
called "pay SEO" but "Adwords") and to stop smugness
setting in among seriously minded expert SEO gamesters - Google decided it
should add an element of danger to the free version of the game.
danger element worked like this.
SEO players who had been practising
too much, or winning too often would be penalized by having their favorite web
sites removed from the SEO game entirely - making them invisible to all
other SEO players on the web - and not just invisible to the person who had
been playing hardball.
To avoid the game getting too boring for Google
itself - the company would periodically invent new hints and clues for players
- some of which had little or no relationship to current versions of the game -
and others of which were written in a secret code.
For many players -
decoding the hints became as enjoyable a part of SEO life as playing the
original game itself.
Expert decoders could make a business from
telling other players how to game the system - without themselves havng to risk
their own sites being made invisible.
Today - nearly 20 years after its
first appearance on the commercial world wide web - SEO remains as popular as
Although there is competition from social media (see who can
collect the most virtual friends to win) - SEO remains a game which is so
absorbing and addictive in itself - that most players forget the original
reason they ever got started - and rarely do they question whether all that
time spent on a silly online game is effort which is worthwhile compared to
just communicating better to people rather than with the bots of the SEO games
Marketing Views was started in
Kerekes, editor of StorageSearch.com
Downes, founder of Downes
to help our enterprise customers
better understand the newly emerging practicalities of online marketing.
There are now plenty of good marketing sites - so the original need for
MarketingViews.com has (mostly) gone away.
|"what is becoming
increasingly clear is the need to own your owned media to succeed online
Gibbon, CTO - Cognifide
in his blog Own your
owned media (Nov 2017).|
Editor:- February 8, 2019 - I only
recently saw Cleve Gibbon's blog site - CleveGibbon.com
- for the first time after selling my own flagship publication... and realized
Cleve Gibbon's site was one of just a handful of the richest and most
thoughtful sites about dotcom marketing that I had seen in over 20 years.
another of his blogs I like -
Rise of Enterprise Experience - Cleve Gibbon says "We all use Airbnb,
Spotify, Apple, Google, Uber, and so on. These companies differentiate
themselves on the consumer experience. However, when I get to work, Im expected
to forget what good looks like and embrace substandard enterprise tools. To be
become less productive."
|capturing and converting
high value technical customers when there aren't many of them in the whole world
and you don't know who they are|
|In May 2018 - an
company called OneSpin (which sells
semiconductor chip design and verfication tools) published a case study which
showed the success of using social media instead of conventional digital ads and
trade shows to educate, convert and capture new customers.|
Marketing in EDA...with No Hands on the Wheel - tells how scattering a
video to the winds got amazing results.
"...Of course, not
everyone who watched the video was a chip designer. But when videos start to be
shared, the sharing can come back in. Someone shares the video with their
friends, and some of their friend's friends are designers."
will change your life if you are into marketing, and have a little skill."
|Like ghostwriters - their
identities remain largely unknown - even when their works are widely read.|
|PR Agencies - the list
|A potential customer can
buy products like yours from thousands of different companies. |
motivates them to look on the web for information about products or suppliers is
not important. It's the fact they're looking.
opportunity to make it easier and quicker for them to become aware of you and
what you do...
|Think of Web Ads as
Signposts - March 2003|